The scope for innovation concerning the “Person” implies the mental and physical wellbeing and covers mainly (but not exclusively) the needs associated with maintaining and improving the health in the customer’s life cycle. In particular, three large age groups are important: childhood/adolescence; adulthood; third/fourth ages, as well as two main life conditions: self-sufficiency and non (or partial) self-sufficiency.
Different contexts of innovation are here included: Remote care and Telemedicine, Ambient assisted living; Active ageing; Pharmacy of the future; other areas of Digital health and Wellbeing.
Person-applied innovation is aimed at creating an Ecosystem of services that integrates prevention, care, mental and physical recovery and engagement elements to improve the lifestyle, the eating habits, the balance between work and leisure, the active socialization. This is possible thanks to the service integration in one value proposition to be achieved through partnerships between Vittoria Assicurazioni and startups.
Example of this is that the health insurance policy is connected to the monitoring of the vital parameters of the patient or to engagement tools to foster a healthy lifestyle, or the creation of ad hoc services for hardly insurable people such as the elderly.
Within the “Person” scope, the claim prevention and care support for non self-sufficient people are essential not only to reduce the costs of care and recovery, but also to avoid the deteriorating quality of life.
Furthermore, the logics of service integration allows to minimize the problems relating to the organization of care and recovery activities both in case of private healthcare and public healthcare.
Applicant startups can have differentiated profiles in relation to two main dimensions: technology of prevention/care/recovery/engagement and service model.
